Ranchero

Author: Mike Goad Published: October 16, 2021 0 comments

Categories: 50 years ago, vintage ads, vintage image

50 Years Ago No. 4

Text: The best of both worlds—car and pickup—come together beautifully in Ford's completely new Ranchero. It offers you new strength and durability with a solid big-car frame. A smoother, quiet ride with a wheelbase that's four inches longer. And clean responsive handling with a new link coil rear suspension. Front disc brakes are standard, and you can choose any of six spirited engines, up to a 429 V8. This year's Ranchero gives you big new loadspace, too, with a box that's both longer and wider. A four-foot-wide ping-pong table can slide between wheelhousings with room to spare. And if camping or boating's your thing, Ranchero has a new towing package for up to 6,000 lbs. If you need something more than a car, more than a pickup, check out a new Ranchero 500, GT, or Squire. They're something else.

“Ford Ranchero Ad.” Popular Mechanics, Vol 136, no. 4, October 1971.

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