In January, fifth wheel RV manufacturer NuWa Industries announced that it would quit manufacturing RVs later in the month, with units in production to be completed. The company CEO, in a letter to dealers, said that he could not see any indications that market conditions would improve significantly enough to continue production. The company was not going bankrupt and planned to meet customer warranty claims and to keep the factory service center open until at least 2010.
On March 7, NuWa CEO Mike Mitchell announced on the NuWa Owners Forum, “NuWa is developing a new business model and will be back in production in June. There, you heard it from the ‘horse’s mouth’.”
He went on to try to enlist the forum members’ help in getting the word out about the company plans. He said that there are units on dealers’ lot at a great bargains with both the dealers and the manufacturer still discounting them as though NuWa was going out of business. He also implied that the discounts would no longer be available once when the 2010 models hit the lots. There are no plans to significantly change the 2010 models from what is available in the 2009s and the model MSRP will not increase. Mr. Mitchell also asked for patience as the business plan is being developed and said that he would announce and explain it more at a later time.
