Many sources have been reporting this week about Winnebago’s possible acquisition of a towable RV maker, SunnyBrook Manufacturing, Inc. An article in Trailer Life says that Winnebago is still studying the potential deal after signing a letter of intent.
The acquisition would be Winnebago’s first in more than 20 years, Sheila Davis, a spokeswoman, said in a telephone interview. Davis said the company, which announced in November 2009 that it was studying “potential diversification strategies,” may consider additional acquisitions.
Winnebago leads the motorhome industry with a 19 percent market share, according to Robert W. Baird’s Kennison, who is based in Milwaukee. SunnyBrook sold 1,700 towable RVs last year, making it the 13th largest manufacturer in that market, Kennison wrote in a research note.
Read more in the Trailer Life Article, Winnebago May Acquire SunnyBrook Manufacturing