In a press release, Heartland Recreational Vehicles, LLC, announced the acquisition of towable trademarks for such names as Prowler, Pioneer and Wilderness.
ELKHART, Ind., Feb. 3 /PRNewswire/ — Heartland Recreational Vehicles, LLC ("Heartland"), the fastest growing manufacturer of towable RVs in America, today announced that it has acquired the remaining active trademarks of the towable brands from Fleetwood Enterprises, Inc. As one of the leading former manufacturers of towable RVs in North America, Fleetwood has some of the most recognized and iconic brands in the industry.
"This is an exciting transaction for Heartland. Fleetwood’s towable brands have long been among the most widely recognized names in the towable RV segment, with loyal customers and an extensive dealer network. By acquiring the trademarks of Fleetwood’s towable products, we will enhance Heartland’s brand portfolio with industry leading names such as Prowler, Pioneer and Wilderness," said Brian Brady, CEO of Heartland.
Read the rest of the press release from PRNewswire.