Heartland expects to begin manufacturing Fleetwood Branded RVs within 12 Months

According to an Elkhart Truth article, Heartland paid $306,000 for the rights to the Fleetwood names.


Prowler, Mallard, Gearbox and all the brand names that once distinguished Fleetwood travel trailers and fifth wheels now belong to Heartland Recreational Vehicles LLC.

The towable manufacturer bought the Fleetwood trademarks from the bankrupt Fleetwood Enterprises for $306,000 in a transaction that was finalized this week. Heartland bought the rights to the names only as they pertain to travel trailers, explained Len McGill, in-house counsel for Fleetwood Enterprises, noting the RV maker would be limited in applying these monikers to products other than towables.

Company officials did not return a phone call Thursday, but in a press release Heartland stated it expects to begin manufacturing towables under the newly acquired brands within the next 12 months.

Read the rest of the Elkhart Truth article.

5th wheel, economy, RV, RV business, RV manufacturer

Comments on this entry are closed.

%d bloggers like this:

41 queries in 0.652781 seconds.